Link Archive
January 27, 2026
5 Google Analytics Reports PPC Marketers Should Actually Use
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3060
The GA4 Site Search report reveals specific intent gaps—like users searching for unavailable 'rustic' products—that directly inform inventory strategy. Access via Reports > Engagement > Events > view_search_results to capture real user language. Additionally, the Top Conversion Paths report exposes TOFU value by crediting early touchpoints missed in last-click models. Tactical implication: Add a 'Session source/medium' filter to Conversion Paths to validate social/display campaigns that initiate journeys.
You no longer have to choose between insight and impact
by MarTech Read time: 4 minutes · Marketing
Score: +2600
Generative AI and LLMs now enable 'computational abduction'—inference to the best explanation—bridging the historic gap between qualitative depth and quantitative scale. Chris Robson (MarTech) argues the 'numbers vs. nuance' dichotomy is obsolete because AI can synthesize millions of unstructured inputs into patterns. Tactical implication: Stop segregating research teams; feed large unstructured datasets like reviews and support tickets into LLMs to generate strategic hypotheses at scale.
How AI Audience Targeting Is Supercharging SMBs
by Salesforce Read time: 4 minutes · Marketing
Score: +2190
AI audience targeting enables SMBs to move from 'spray-and-pray' to predictive segmentation by unifying website clicks, purchase history, and service interactions. Salesforce highlights that 'lookalike audiences' from top customers can now be generated automatically to refine ad spend. Tactical implication: Use CRM service data to segment at-risk customers, triggering automated retention campaigns immediately after frequent support interactions.
January 26, 2026
The $2 million martech procurement mistake hiding in plain sight
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the common pitfalls in martech procurement that can lead to significant financial losses. Strategy: identify hidden costs in tools. ROI: ensure alignment with business goals. Action: conduct thorough vendor assessments.
10 Remarketing Lists To Boost PPC Performance
by Search Engine Journal Read time: 4 minutes · Marketing
Score: +2900
Search Engine Journal discusses effective remarketing strategies that can significantly enhance PPC performance. Strategy: leverage first-party data for targeted ads. Testing: create and test multiple remarketing lists. Action: monitor performance metrics to refine campaigns.
January 25, 2026
Salesforce Adopts Cursor at Scale
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights how Salesforce has integrated Cursor into its workflows to enhance productivity. Efficiency: Over 90% of engineers now use Cursor, improving development speed. Automation: The integration supports faster product releases like Agentforce.
January 24, 2026
What 1,150 senior tech and business leaders shared about AI and automation
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
Camunda breaks down the challenges organizations face in scaling AI and automation. Insights: scaling: organizations struggle with governance. Automation: leaders emphasize the need for clear strategies. Action: assess your current automation processes.
A detailed guide to building agentic systems
by TLDR AI Read time: 4 minutes · Marketing
Score: +2900
Algolia outlines best practices for building agentic AI systems. Strategy: avoid custom integrations that slow down development. Tools: leverage existing frameworks to streamline implementation.
December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech highlights HubSpot's latest updates aimed at enhancing marketing efficiency. Tools: new AI features improve segmentation and reduce manual CRM tasks. Action: utilize smarter segmentation to target campaigns effectively.
January 23, 2026
Agentic AI on the rise: Keys to unlocking value (Sponsor)
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights the importance of AI agents in driving business innovation. Strategy: leverage AI agents for various tasks. Tools: explore new AI applications to enhance efficiency.
From Zero to Agentic Enterprise: A Startup’s Guide to Salesforce AI
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce outlines how growing businesses can scale using agentic AI solutions. Strategy: implement AI solutions without compromising trust. Action: evaluate AI tools to enhance customer engagement.